"When George Hamilton Cox made his first creepers in 1949, it caused a few raised eyebrows. It's a fad, some people said. It'll never last. Over fifty years later, George Cox are still making creepers. We still use the same Goodyear Welted construction, stitching the welt to the insole through the upper and lining. The insole is still bedded on a layer of filler, so it moulds to the shape of your foot. And the sole is still made from natural plantation crepe. Small wonder, then, that our creepers bear the British Goodyear Welted Seal of Excellence."